Marketing Manager

London – Hybrid Working

Purpose:

The Opportunity:

We are looking for an ambitious marketing professional ready to take the next step within a leading and fast-growing cyber security software company.

This is a varied role that includes supporting business development and product teams. Planning and executing customer engagement activities; coordinating and liaising with a variety of internal and external stakeholders to organise programmes, events and trade shows; and ensure brand awareness campaigns are targeted and effective.

We are looking for a creative, organised and self-driven marketer to join our team, willing to input ideas and work to executing campaign activity.

Job purpose:

To input into marketing plans and activities that support commercial business objectives and positively influencing our customers’ and partners’ experience and perception of Becrypt’s brand and product range.

 

Principle duties:

  • Working closely with Management, Business Development, and Product owners; help define marketing requirements and plans through seeking out and attending external meetings relevant to the business’ commercial objectives and product road map
  • Contribute to the development of a comprehensive annual rolling marketing plan which provides a road map of all scheduled marketing activities and commitments. Take ownership of this plan components and provide regular updates against success metrics
  • Seek out market information and develop plans for brand awareness, leveraging digital marketing techniques, public relations, analysts and other outreach activities
  • Work closely with the sales team and partners to understand requirements for specific product or vertical campaigns and create marketing plans and proposals
  • Develop integrated end-user engagement programmes, leveraging digital marketing techniques including PPC and SEO
  • Execute against agreed marketing plans for industry events participation, partner events, webinars and product launches
  • Promote Becrypt communications messages via social media
  • First point of contact for all marketing queries and management of third-party marketing suppliers and contacts
  • Maintain, audit and update customer contact details in CRM system
  • Support the development of marketing collateral including product data sheets, brochures, presentations, web copy, customer and partner newsletters, copy writing and event materials
  • Track and provide management reports of marketing metrics and return on investment performance, tuning marketing activities via mid and after-action reviews accordingly
  • Manage expenditure against the agreed marketing budget

Essential Skills:

  • Marketing / business degree or equivalent, proven experience in a similar role
  • Experience of marketing in the technology sector (ideally software)
  • Proven track record of delivering marketing success and supporting sales teams (ideally in an SME-sized, developing company)
  • Excellent communicator – written, verbal and presentation skills
  • Highly IT proficient with proven experience of reporting, utilising MS office and CRM tools
  • Wide knowledge of marketing techniques and concepts – proficient in the use of email and web-based marketing tools, including social media
  • Highly organised and able to plan, execute and follow up actions autonomously
  • Flexible, with proven experience adapting and effectively managing multiple and / or changing priorities
  • Experience of organising and managing events
  • Experience managing 3rd party relationships e.g. advertising, telemarketing and PR agencies
  • Copy writing and proof-reading skills – meticulous, thorough, and open to feedback and developing skills
  • Experience with InDesign and Photoshop
  • Excellent facilitator and empathetic to demands and priorities of others
  • Proficient in working to operational targets; planning and executing to time-based budgets
  • Commercial acumen and good proposal development – monitors and analyses market trends; competitors’ products and services and presents opportunities for improving marketing activities to increase revenue and profit
  • Proven experience of presentation preparation and execution
  • Able to respond well to challenge and pressure

Additional Information:

Qualities:

  • Excellent communicator with attention to detail
  • Self-driven and inquisitive, results orientated with a positive outlook and clear focus on delivery
  • Credible, honest and comfortable dealing with senior management
  • Reliable, patient and determined
  • Driven to achieve – takes accountability for actions and achievements and identifies possible improvements to approach and process
  • Acts with integrity, professionalism and discretion at all times
  • Enjoys the work environment and contributes in a team environment
  • Logical and creative thinker
  • Interested in the progression of software and technology

Role will be subject to an employment screening process and may require security clearance.

Interested?

If this sounds like you, and you’re looking for your next exciting challenge, we’d love to hear from you. Please get in touch.

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